Could This Stop the BeatBox Beverages Party? š„³ | Flow Beverage Corp. Foreclosure Explained
Description
Aināt no party like a Beatbox party, cause a Beatbox party donāt stopā¦except when the production lines get foreclosed on! But to better understand that last statement, it requires a brief four-year ārise and fallā history lesson surrounding the small Canadian public company named Flow Beverage Corporation. In mid-2021, a reverse takeover transaction was completed on the premium water company, and Flow Beverage began trading on the Toronto Stock Exchange. After that liquidity event, the total fundraising amount of Flow Beverage ballooned to around $100 million (which included celebrities like Post Malone and athletes like Russell Westbrook). And Iām mentioning that financial snapshot of total amount raised by Flow Beverage for interesting several reasons. Firstly, irrespective of CPG categoryā¦raising nine-figures of capital is substantial (and shouldnāt be overlooked). Also, it appears even more significant after realizing the companyās highest annual revenue never expanded beyond merely one-third of that total fundraising amountā¦a far cry from the founder (and CEO) Nicholas Reichenbach stating in 2021 that heād ātake Flow Beverage to multi-billion dollars of revenue annually.ā Next, capital structure challenges became a central reason for the demise of Flow Beverageā¦a mere four years after going public. And arguably the āstraw that broke the camelās backā happened in May 2025 when Nicholas Reichenbach signed a series of binding term sheets (requiring personal guarantee) that seemed (even at the time) unlikely to solve any working capital issues. But as youāve likely been able to determine alreadyā¦Flow Beverage wasnāt Liquid Death. And since Flow Beverage wasnāt a highly skilled marketing company that just so happened to sell packaged beveragesā¦burning nine-figures of capital on advertising wouldāve been frankly absurd! Instead, at the time of the reverse takeover transaction, Flow Beverage owned two artesian springs and operated two North American Tetra Pak-capable production facilities. So, Flow Beverage was the opposite of the typical beverage company deploying an asset-light business model. And while those Tetra Pak manufacturing sites were used to produce Flow Alkaline Spring Water, the company also utilized them for contract manufacturingā¦servicing customers like BeatBox Beverages, BioSteel, and Joyburst. But a few weeks ago, Flow Beverage was forced to enter into a support agreement and transfer ownership of the business and its assets to primary lenders (i.e. NFS Leasing Canada and RI Flow) after they demanded repayment. And this foreclosure obviously leaves uncertainty around what could happen during the restructuring process...especially for its largest contract manufacturing customer Beatbox Beverages (one of the fastest-growing and top-selling RTD alcohol brands in the United States). If you arenāt familiar, Beatbox Beverages has become the brand thatās bringing the party to the alcohol industry. Yet, the āoriginal party punchā has proven its way more than just a music festival favoriteā¦becoming the most engaged alcohol brand on social media, with availability in over 125K stores across all 50 states. In 2025, BeatBox Beverages is expected to sell over 12 million casesā¦amounting to over $250 million in retail sales. And with BeatBox Beverages experiencing triple-digit YoY retail sales growth over the past few yearsā¦it must consistently reach for operational excellence, or the proverbial party could end abruptly.